Designing with a Focus on User Experience (UX)
One of the first things we do when starting off with a new client is assess their website design and functionality. A majority of the time our clients come to us with digital marketing campaigns in mind but if their website doesn’t execute to convert the consumer then our agency’s marketing efforts won’t perform as […]
Optimizing your Google Business Profile
From a marketing standpoint, your Google Business Profile (formerly known as Google My Business) is one of the easiest and cheapest ways to stay in front of clients. If you don’t already have a Google Business Profile, it’s a very easy process to get started and you should put it on your to-do list asap. […]
Google Indexing Matters! How Does It Work On Your Website?
One of the most frequently asked questions we receive at Sherwood Marketing & Consulting is about how quickly Google or other search engines will index their new website. Typically, if it is our client’s first time building a website for their new business they might google their business and wonder why their brand new website […]
Social Media & Facebook Marketing
Social Media Marketing should be a necessary component of your overall marketing plan and a must-do in today’s world of digital presence. Some business owners have a natural knack for social media. They feel comfortable on camera and have a regular presence on social media. For other’s, it can be another tedious task and they […]
Understanding SEM, SEO, & PPC Winning tactics for a new business
We live in a fast paced world with a new acronym being added to our use of language almost every other week. When it comes to digital marketing, the long list of head spinning acronyms stack up quickly. Here we will explore the most common ones, why you should know about them and how they […]
How to Build your Digital Marketing Strategy
The interconnectedness of your digital presence is undeniable. Your website, social media, digital ads and other platforms are all circling within your digital sphere to drive clients to your business. Each digital footprint that your business creates ultimately weaves a web which connects and links back to your company. Each act of marketing created by […]