AI tools have become increasingly popular in recent years as more businesses and individuals seek to automate and streamline their workflows. Creative industries often struggle with the ability to stay relevant while constantly producing content for a fast-paced society. According to a study by Salesforce, 51% of marketing leaders are already using AI in some form, and another 27% plan to start using it in the next two years. This means that almost 80% of marketing professionals are either currently using or planning to use AI in the near future. 

AI is transforming the marketing industry by providing businesses with new tools and strategies to optimize their campaigns and reach their target consumers.  AI-generated content can be used to create product descriptions, blog articles, and social media posts that are optimized for search engines and tailored to specific audiences. When you use AI analytics to analyze consumer habits, marketers can better analyze vast amounts of data to identify patterns and trends that can inform marketing decisions. This can help businesses to better understand their target audience, improve customer engagement, and drive sales. AI can also be used to optimize advertising campaigns by analyzing data on customer behavior, preferences, and demographics to identify the most effective messaging and targeting strategies. This can help businesses to increase the ROI of their advertising spend.

To produce a high-quality article using AI, it is essential to provide the AI with clear and detailed instructions on how to write a complex and interesting article. This includes defining the target audience, identifying relevant keywords, and specifying the tone, structure, and style of the article. The more specific the instructions, the better the AI can generate content that meets your requirements. AI-generated content may lack the creativity and critical thinking skills of a human writer, but with proper instruction and guidance, it can produce engaging and informative articles that meet your needs.

If you have previously experimented with AI-written content for your business, you would quickly have realized that without proper instruction, AI tends to miss the mark.  An easy workaround to produce more complex content is by instructing AI to write one paragraph at a time rather than an entire article. By focusing on building your article paragraph by paragraph, you can then instruct the AI to focus on specific details by providing valuable SEO keywords, specifying a tone, and specifying particular topics such as statistics to increase the article’s density. 

Consider using AI like you are having a conversation. The more complex the conversation, the more complex AI will respond. If you command AI to write a blog or article by giving it simple instructions, you will in return, receive a simple article. Rather than superficially asking AI to generate content, you should focus on how and what you are asking AI to create. Consider providing AI content specific keywords, commanding that it incorporate statistics, and provide a basic outline in which to better guide your AI tool. You’ll also have to keep in mind that AI content creations will still require a heavy amount of editing and human written tone to bring more vibrancy and life to your content. 

Here are some specific rules that you can ask AI to follow in order to provide more complex and high-quality content:

1. Use more advanced vocabulary: You can ask AI to use more complex and advanced vocabulary to make the content more sophisticated and high-quality.
2. Use varied sentence structure: By asking AI to vary sentence structure, you can ensure that the content flows smoothly and engages the reader.
3. Use transitional phrases: Transitional phrases help to link ideas and create a cohesive narrative. You can ask AI to include transitional phrases in the content to make it more coherent and effective.
4. Provide supporting evidence: Asking AI to provide supporting evidence or data to back up its claims can help to make the content more informative and persuasive.
5. Use a specific tone: By specifying a tone, such as formal, casual, or technical, you can ensure that the content is appropriate for your target audience and reflects your brand identity.

While AI can be a powerful tool for content creation, it is important to remember that it has limitations and may not always produce high-quality content without human oversight. This is particularly true when it comes to creative or nuanced content, which may require more human insight or judgment. To ensure that the content generated by AI meets high standards, it is important to ask the AI to edit and refine its answers. One way to do this is to provide the AI with clear feedback on the quality of its content, highlighting areas where it needs improvement and suggesting specific changes or edits. Additionally, AI-powered content creation tools often include built-in editing and refinement features that allow users to adjust the tone, style, and structure of the content to better suit their needs. AI algorithms use your feedback data to improve their systems and better understand what its users are seeking when utilizing its systems.